RESTORING
TRUE CONNECTION
BETWEEN BRANDS AND THEIR BIGGEST FANS
DREW ROGERS
FOUNDER & CEO
NEARFIELD LABS
The paradox of digital connection.
Humans are the most connected AND least connected than ever before.
We have unlimited tools, technology, and resources to help us engage, yet we’re seeing peak levels of depression, loneliness, and isolation.
It seems like the easier it is to connect, the harder it is. Why?
“Barriers to Entry” are essential to long-term community formation.
Schools have admission criteria.
Employers have interviews.
Teams have set geographies.
Families have genetic or legal requirements.
Friends have shared history.
Brands have superfans.
These barriers are the foundation for the group to exist. Without them, there’s no innate sense of belonging, pride, or reason to stay.
How did we get here?
Greed. We thought more clicks, followers, likes, and “influence” would result in true engagement. In the digital world of commerce and connection, we believe the lie all should be welcomed and more is always better.
This is like inviting everyone you know to a party at your house. Chaos.
OUR PROCESS
Identify
NEARFIELD locates superfans through thoughtful digi-physical “barriers to entry” in the form of limited-supply merch drops, loyalty clubs, and IRL collectible experiences
Engage
NEARFIELD assets (merch, cards, and collectibles) transform into direct engagement channels
Send direct-to-item messages, content, rewards, or discounts to a capped audience
Delight
Providing ongoing value to superfans will naturally increase the value of NEARFIELD assets
With your superfans identified and engaged, true connection is restored
